Last updated: [Insert Date]
Welcome to UK Surfing Culture (“we”, “us”, or “our”). We’re stoked you’re here, and we take your privacy as seriously as we take our surf wax selection. This Privacy Policy explains how we collect, use, and protect your personal information when you visit uksurfingculture.com (the “Site”).
1. Who We Are
We’re Sports Surfing Shop, your go-to for quality surf gear from bodyboards to wetsuits and everything in between. Based in Southampton, UK, we ship globally to surf enthusiasts who demand the best equipment for their wave-riding adventures.
2. Information We Collect
When you shop with us or browse our Site, we may collect:
- Personal Details: Name, email, shipping/billing address, phone number – the essentials to get your gear to you
- Payment Information: Card details processed securely through our payment partners (we never store full card numbers)
- Order History: What you’ve bought to help with future recommendations
- Device & Browser Info: IP address, browser type, operating system – helps us optimise your shopping experience
- Surfing Preferences: If you tell us about your surfing style or favourite breaks
3. How We Use Your Information
We use your data to:
- Process orders and get your gear to you faster than a morning offshore wind
- Provide customer support when you need it
- Improve our products and website – we’re always tweaking like a good fin setup
- Send you relevant offers (only if you opt in) about products that match your stoke
- Prevent fraud and keep transactions secure
- Comply with legal requirements – we play by the rules
4. Sharing Your Information
We respect your privacy and only share data when necessary:
- Payment Processors: To complete transactions (Visa, Mastercard, PayPal etc.)
- Shipping Carriers: So they can deliver your order
- Service Providers: Companies that help us run our business (website hosting, marketing etc.)
- Legal Requirements: If required by law or to protect our rights
We never sell your data to third parties for marketing purposes.
5. Data Storage & Security
Your data is stored securely in the UK and protected by:
- 256-bit SSL encryption (that padlock in your browser isn’t just for show)
- PCI-DSS compliance for payment processing
- Regular security audits
- Limited access to personal data within our team
While we take all reasonable precautions, no internet transmission is 100% secure – same as no surf session is completely risk-free.
6. Your Rights
Under GDPR and other privacy laws, you can:
- Access the personal data we hold about you
- Request corrections to inaccurate data
- Ask us to delete your data (unless we need to keep it for legal reasons)
- Object to certain processing activities
- Withdraw consent for marketing communications
- Request data portability
To exercise these rights, contact us at [email protected].
7. Cookies & Tracking
Like most websites, we use cookies – tiny files that help:
- Remember your preferences and login details
- Analyse site traffic to improve your experience
- Show relevant products (e.g., if you’ve been eyeing up those FCS II fins)
You can control cookies through your browser settings, but disabling them might make some features not work as smoothly as a freshly waxed board.
8. International Transfers
As we ship globally, your data may be transferred outside the UK/EEA. We ensure all transfers comply with data protection laws and have appropriate safeguards in place.
9. Children’s Privacy
While we sell junior wetsuits, our Site isn’t designed for children under 13. We don’t knowingly collect data from children without parental consent.
10. Changes to This Policy
We may update this policy occasionally – we’ll post changes here and update the “Last Updated” date. Significant changes might warrant an email notification.
11. Contact Us
Questions about your privacy? Drop us a line:
Sports Surfing Shop79 Bedford Pl, Southampton, GB SO1H 2YM
Email: [email protected]
Now that the formalities are out the way – back to the important stuff. The surf’s calling!